Netmining is proud to announce the tenth Automotive client in the Netherlands. Ten major car brands are currently relying on the online lead generation solution HistIntoLeads.

Same websites - double the number of leads

Together, websites for ten current Netmining automotive customers in the Netherlands (combined market share of 30%) attract 1.5 million visitors a month. Around 15% of these visitors are detected as visitors with a clear product interest and a purchase intention. The total number of leads (test drives and brochure requests) that Netmining generates for these ten brands is around 4.500 per month. This is a conversion rate of visitor to lead of 0,30%. This is a vast improvement compared to the same websites not equipped with a Netmining behavioral.

Says Mr. Hubert Frederix, CRM Coordinator at Renault Netherlands: “The numbers are certainly telling a good story. We realized quite early that the website still had a large, untapped potential, but we did not have the technology to contact them proactively and channel from our website into our showrooms. With Netmining, we can do that.

The ease of implementing Netmining was also quite important for us: it does not take much time and does not require significant modifications of the website”.

How Netmining works

Netmining behavioral engine works by tracking each of the website visitors in real time and noting which pages they visit, how long they stay on each page, what they click on, etc. The engine also looks at whether each visitor has been to the site before, how long ago, and which pages they saw during the previous visits. Based on this information, the engine establishes which product interests each visitor the most, and measures the purcase intent of the visitor for that product.

Once the purchase intent of a particular visitor crosses a threshold determined by the algorithm behind the engine, Netmining starts a conversation by showing the visitor a window. The pop-ins are only only shown to the people with a high product interest and strong purchase intention. As the pop-ins contain information about the product in which the visitor is interested, they have a much stronger stopping power than the standard, non-targeted advertising has.

More than cars – and not only leads conversion

The technology behind Netmining – on-site behavioral targeting – finds application in industries as diverse as IT hardware and online recruitment. It can also be used to automatically choose and deliver the right content to website visitors, as well as to monitor the efficiency of online advertising.

The complete press release is available in Dutch (pdf). For more information please contact Stephan van den Bremer.