Deal bolsters company’s ability to provide end-to-end customer conversion solutions for brand marketers

NEW YORK, NY - November 11, 2008 - Innovation Interactive, the parent company of 360i and SearchIgnite, today announced that it has acquired Netmining NV, a leading provider of landing page and on-site behavioral optimization technology. The move bolster’s the company’s ability to increase conversion rates from all visitors to a marketer’s Web site, as well as improve the return on advertising spend (ROAS) that a marketer receives from online media purchased to drive customers to their site. Netmining’s behavioral targeting solutions will continue to be offered as a standalone product, but will also be strategically integrated into the SearchIgnite optimization platform in the 1st half of 2009.

Headquartered in Brussels, Belgium, Netmining provides proprietary technology used by a number of leading brands including GM, Danone, BMW, Sun Microsystems, Audi, Saab, Belgacom and UPC. The company’s proprietary algorithms define the buying propensity of each visitor to a site in real-time, which allows marketers to deliver custom content and interaction to the right visitor at the right time in order to increase ROI, optimize online lead generation and improve the visitor experience.

For example, a retailer could use Netmining technology to highlight different products on its site depending on a visitor’s real-time browsing behavior or their previous browsing history or buying propensity. For a visual overview of this example, please see: http://www.innovationinteractive.com/netmining.pdf.

For more information on how Netmining technology works, please visit: http://www.netmining.com/how-it-works/what-is-behavioral-targeting/

Through its operating divisions 360i and SearchIgnite, Innovation Interactive brings valuable strategic expertise and technology to Fortune 1000 companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising. The company’s current customers include NBC Universal, JCPenney, Office Depot, Borders, and H&R Block, as well as some of the largest advertising agencies.

“We have built an industry-leading reputation for providing strategic advice and execution around performance media and campaign optimization,” said Will Margiloff, CEO of Innovation Interactive. “With this acquisition, we are marrying our expertise at driving customers to a marketer’s Web site with an optimization technology that significantly increases revenue and desired actions after a customer reaches the site.”

“Marketers are looking for solutions that increase the effectiveness of their online investments, especially in the current economy,” said Toon Vanparys, CEO of Netmining. “As such, we are excited to bring our proven technology for increasing Web site conversions and monetizing site traffic to the U.S. market.”

This acquisition comes after a year of rapid growth for Innovation Interactive. Earlier in 2008, the company acquired i33 to bolster 360i’s design and development capabilities. In addition, SearchIgnite made several major advancements to its online campaign management technology and added dozens of additional large national and international marketers to its roster of customers. The acquisition of Netmining now gives Innovation Interactive a foothold into Europe in a year that saw new expansion within the U.S., as well as the company’s first international office in Tokyo, Japan.

About Innovation Interactive

Headquartered in NYC with offices in Atlanta, Los Angeles, Chicago, Detroit and Tokyo, Innovation Interactive was formed in May 2002 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Through its three best of breed operating units — 360i, an award-winning digital marketing agency, SearchIgnite, a provider of search optimization and campaign management technology, and a Performance Media Group focused on behavioral and performance marketing solutions — Innovation Interactive brings valuable strategic expertise to Fortune 1000 companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising. The company currently manages over $300 million of digital media annually for a client roster that includes leading brand marketers such as NBC Universal, Office Depot, JCPenney and H&R Block, as well as some of the largest interactive agencies. More information can be found at http://www.innovationinteractive.com.

abird@innovationinteractive.com