Deal bolsters company’s ability to provide end-to-end customer conversion solutions for brand marketers

NEW YORK, NY - November 11, 2008 - Innovation Interactive, the parent company of 360i and SearchIgnite, today announced that it has acquired Netmining NV, a leading provider of landing page and on-site behavioral optimization technology. The move bolster’s the company’s ability to increase conversion rates from all visitors to a marketer’s Web site, as well as improve the return on advertising spend (ROAS) that a marketer receives from online media purchased to drive customers to their site. Netmining’s behavioral targeting solutions will continue to be offered as a standalone product, but will also be strategically integrated into the SearchIgnite optimization platform in the 1st half of 2009.

Headquartered in Brussels, Belgium, Netmining provides proprietary technology used by a number of leading brands including GM, Danone, BMW, Sun Microsystems, Audi, Saab, Belgacom and UPC. The company’s proprietary algorithms define the buying propensity of each visitor to a site in real-time, which allows marketers to deliver custom content and interaction to the right visitor at the right time in order to increase ROI, optimize online lead generation and improve the visitor experience.

For example, a retailer could use Netmining technology to highlight different products on its site depending on a visitor’s real-time browsing behavior or their previous browsing history or buying propensity. For a visual overview of this example, please see: http://www.innovationinteractive.com/netmining.pdf.

For more information on how Netmining technology works, please visit: http://www.netmining.com/how-it-works/what-is-behavioral-targeting/

Through its operating divisions 360i and SearchIgnite, Innovation Interactive brings valuable strategic expertise and technology to Fortune 1000 companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising. The company’s current customers include NBC Universal, JCPenney, Office Depot, Borders, and H&R Block, as well as some of the largest advertising agencies.

“We have built an industry-leading reputation for providing strategic advice and execution around performance media and campaign optimization,” said Will Margiloff, CEO of Innovation Interactive. “With this acquisition, we are marrying our expertise at driving customers to a marketer’s Web site with an optimization technology that significantly increases revenue and desired actions after a customer reaches the site.”

“Marketers are looking for solutions that increase the effectiveness of their online investments, especially in the current economy,” said Toon Vanparys, CEO of Netmining. “As such, we are excited to bring our proven technology for increasing Web site conversions and monetizing site traffic to the U.S. market.”

This acquisition comes after a year of rapid growth for Innovation Interactive. Earlier in 2008, the company acquired i33 to bolster 360i’s design and development capabilities. In addition, SearchIgnite made several major advancements to its online campaign management technology and added dozens of additional large national and international marketers to its roster of customers. The acquisition of Netmining now gives Innovation Interactive a foothold into Europe in a year that saw new expansion within the U.S., as well as the company’s first international office in Tokyo, Japan.

About Innovation Interactive

Headquartered in NYC with offices in Atlanta, Los Angeles, Chicago, Detroit and Tokyo, Innovation Interactive was formed in May 2002 to help marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions. Through its three best of breed operating units — 360i, an award-winning digital marketing agency, SearchIgnite, a provider of search optimization and campaign management technology, and a Performance Media Group focused on behavioral and performance marketing solutions — Innovation Interactive brings valuable strategic expertise to Fortune 1000 companies at a time when marketing dollars continue to shift from traditional media outlets to online advertising. The company currently manages over $300 million of digital media annually for a client roster that includes leading brand marketers such as NBC Universal, Office Depot, JCPenney and H&R Block, as well as some of the largest interactive agencies. More information can be found at http://www.innovationinteractive.com.

abird@innovationinteractive.com

Netmining is proud to announce the tenth Automotive client in the Netherlands. Ten major car brands are currently relying on the online lead generation solution HistIntoLeads.

Same websites - double the number of leads

Together, websites for ten current Netmining automotive customers in the Netherlands (combined market share of 30%) attract 1.5 million visitors a month. Around 15% of these visitors are detected as visitors with a clear product interest and a purchase intention. The total number of leads (test drives and brochure requests) that Netmining generates for these ten brands is around 4.500 per month. This is a conversion rate of visitor to lead of 0,30%. This is a vast improvement compared to the same websites not equipped with a Netmining behavioral.

Says Mr. Hubert Frederix, CRM Coordinator at Renault Netherlands: “The numbers are certainly telling a good story. We realized quite early that the website still had a large, untapped potential, but we did not have the technology to contact them proactively and channel from our website into our showrooms. With Netmining, we can do that.

The ease of implementing Netmining was also quite important for us: it does not take much time and does not require significant modifications of the website”.

How Netmining works

Netmining behavioral engine works by tracking each of the website visitors in real time and noting which pages they visit, how long they stay on each page, what they click on, etc. The engine also looks at whether each visitor has been to the site before, how long ago, and which pages they saw during the previous visits. Based on this information, the engine establishes which product interests each visitor the most, and measures the purcase intent of the visitor for that product.

Once the purchase intent of a particular visitor crosses a threshold determined by the algorithm behind the engine, Netmining starts a conversation by showing the visitor a window. The pop-ins are only only shown to the people with a high product interest and strong purchase intention. As the pop-ins contain information about the product in which the visitor is interested, they have a much stronger stopping power than the standard, non-targeted advertising has.

More than cars – and not only leads conversion

The technology behind Netmining – on-site behavioral targeting – finds application in industries as diverse as IT hardware and online recruitment. It can also be used to automatically choose and deliver the right content to website visitors, as well as to monitor the efficiency of online advertising.

The complete press release is available in Dutch (pdf). For more information please contact Stephan van den Bremer.

Netmining is very pleased to announce ASERVO as their partner for Germany, Austria and Switzerland as of September 2008. This Bayern based company has added the Netmining solutions to its portfolio, serving an impressive list of clients in technology, banking, software and more.

“ASERVO has been specialized in solutions around Marketing Automation and Demand Generation for many years. With Netmining we have found a strong partner to generate high-quality leads from our customer’s website. The solution is easy to implement and pays back directly. Also it fits nicely into existing IT infrastructure like CMS, CRM or ERP”, says Mr. Reinhard Janning, Member of the Board of ASERVO.

Stephan van den Bremer, VP Business & Channel Development at Netmining: “We are very happy to have a partner in Germany that is very experienced and clearly understands the value of lead generation and behavioral targeting. The right ingredients for a successful partnership”.

Saab China has signed an agreement with Netmining to detect additional sales leads on the website. The Chinese automotive market is one of the fatest growing markets worldwide and has an enormous potential for the future. According to a McKinsey survey (and others), the Chinese automotive market represents a major growth opportunity, with more than 20 percent annual increases in passenger car sales in previous years. Furthermore, since most customers in China are first-time buyers the market presents an unusually strong opportunity for OEMs to define their brands in more modern terms.

The pilot with Saab China will also be a pilot for other automotive vendors on that Chinese market. Saab China is managed together with our Chinese partner Imerge China.

The basics of online success for an Insurance company are the online quotes. Based on the scoring capabilities of the Netmining platform, insurance companies are able to predict propensity to buy and product interest of web visitors. The result is a more segmented and personalized approach online, resulting in a better web experience, resulting ultimately in more online quotes and online sales.

On the 15th and 16th of October Netmining will speak at the 8th annual Automotive CRM conference in Berlin about lead generation and behavioral targeting on the Internet. Other International leading speakers include Annette Rinck (Caterpillar), Giorgio Cavalieri (Fiat) and Michael Doyle (Honda). Netmining is co-sponsor of the event.

Netmining is deployed by Danone to have a comprehensive and holistic view on web behaviour on their brand websites like Vitalinea, Danacol and Petit Gervais. Based on analysis of web patterns, surf paths and the propriety real time scoring algorithmes of Netmining Danone is able to increase conversion ratio’s on the site.

The silver award winner for e-commerce, Fox in a Box, joined Netmining to increase the number of contact information generated on the website.