HOW NETMINING WORKS
Netmining utilizes its proprietary audience profiling engine to help marketers deliver relevant marketing communications to their most qualified customers and maximize online marketing performance.
Developing Audience Profiles
- Netmining’s proprietary self-learning algorithms analyze customer behavior on a marketer’s site and create a robust True Interest audience profile for each visitor – what products they like, when they are most likely to buy and more.
Netmining measures a wide array of non-personally identifiable data to calculate each visitor’s True Interest, making Netmining audience profiles more comprehensive and accurate for targeting than data collection from other providers.
Improving Online Marketing Relevance
- With True Interest profiles from Netmining, marketers can have a one-to-one dialogue with their customers, delivering only the products, promotions, messaging and interactions that are most relevant to each individual’s interests and behaviors.
We Care About Consumer Privacy
We care about protecting consumers' online privacy and do not collect personally identifiable information except in circumstances where a consumer expressly agrees to provide this type of information to Netmining or our partners. In addition, we are members of and adhere to the industry standards set forth by the Network Advertising Initiative.
To learn more about our Privacy Policy or to opt-out of Netmining, please click here.