In a recent Adotas article, Netmining GM Dean Vegliante stresses the need for transparency when it comes to retargeting consumers. "It's not a debate whether [retargeting] is effective, it's a challenge of users not being informed," he said. "If it's not clear, people are going to always assume the worst. Let's be clear, proactive and educate whenever possible. This will help provide additional comfort across the board."
Netmining, which actually launched in Brussels a decade ago, is expanding its U.S.-based Netmining Audience Network into Europe, with planned future forays into the UK and Germany. Leading the charge is 10-year veteran Tom Van Halteren, a business consultant who worked for some of the largest online portals in the Netherlands.
Audience targeter Netmining has snagged Nancy Marzouk from her position of vice president of national sales at [x+1]. Marzouk will now be VP of U.S. sales.
Netmining has released a dashboard aimed at giving advertisers real-time access to data and insights from Web site visitors. It also provides key marketing analysis to improve conversion optimization.
The behavioral marketing platform at Netmining is used by dozens of companies from almost every major automotive market to upscale retailer Saks Fifth Avenue. It is known as one of the most actionable behavioral data tools in the business.
Marketers have been searching for ways to improve data collection an management since discovering the Internet holds promise for online advertising and behavioral targeting ...
Netmining is a Web site optimization company that began in Europe. It was acquired by Innovation Interactive, which is now launching Netmining's optimization suite in the U.S. ...