CyberAgent has partnered with behavioral marketing solutions company Netmining to deliver targeted advertising on CyberAgent Web sites. Netmining is headquartered in Brussels, Belgium and New York.

"We're extremely proud to announce that CyberAgent, one of the most prestigious agencies in Japan, has chosen Netmining as a partner to offer their clients Web site optimization and conversion tools,” said Toon Vanparys, CEO of Netmining.

Netmining enables companies to increase conversion rate by optimizing their communication with online visitors by personalizing their Web sites. Using Web analytics and behaviorial targeting technology, Netmining creates real-time individual profiles for each visitor based on past and real-time behavior and uses that information to identify their product interest and buying propensity. The technology personalizes Web sites by showing the right content at the right moment for each individual, providing a more effective approach which results in increased conversion rates for Web leads, inquiries or registrations.

As search engines continue to evolve and personalize user experiences across the Web, there is an increased need for corporate Web sites to provide a more customized approach for individuals. As the demand for more sophisticated technology continues to increase, Netmining continues to provide services that help drive results for marketers online.