Innovation Interactive, parent company of 360i, SearchIgnite and Netmining, today announced the opening of its London office, further cultivating the company's presence abroad and strengthening its ability to provide digital marketing solutions for brands operating in Europe.

The announcement follows a period of rapid growth for the award-winning digital services company, which last year opened its first international office in Tokyo and expanded its customer conversion solutions with the acquisition of Brussels-based on-site behavioral targeting company, Netmining.

"Whether in the U.S. or abroad, marketers are increasingly looking for innovative solutions that help them engage customers and improve the return on their marketing dollars," said Will Margiloff, CEO of Innovation Interactive. "The breadth of our technology and service offerings allows us to provide end-to-end digital marketing solutions, making us uniquely positioned to help marketers meet this challenge globally."

Through its operating divisions — 360i, SearchIgnite and Netmining — Innovation Interactive provides valuable digital expertise and technology solutions that address the full marketing cycle, from creating digital communications strategies to converting and retaining customers, for Fortune 1000 companies such as Borders, Office Depot, NBC Universal, E*TRADE and JCPenney.

Innovation Interactive's London presence strengthens the company's growing European business. In addition to the acquisition of ten year-old Brussels-based Netmining, Innovation Interactive's other operating divisions have served the global needs of many large brand marketers and their advertising agencies.