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  • What The NBA Champions Can Tell You About Your Programmatic Media Plan

    Jul 22, 2014
    Netmining's Director of Data and Insights, Joe Lavan, asks what the NBA can teach you about your media plan, "It’s very easy to equate reach and frequency of a media plan to depth on an NBA roster, with the ultimate goal of both being to reduce redundancies. The performance we saw from the Spurs came from the unique nature of their roster, which was able to handle any scenario an opposing team could throw at them. A great media plan requires the same flexibility."
  • Data Visualization Can Unlock Digital’s Advertising Confusion

    Jul 16, 2014
    More great insight today from Netmining President Chris Hansen, this time explaining how data visualization might help you make the most of your ad data, "A clean interface that agencies and marketers use to understand online advertising is bound to drive a major uptick in digital spending. Campaign management is about acting on information, and information is easiest to understand when it’s visualized.".

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  • Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

    Jan 15, 2014
    Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.
  • Netmining Releases Industry-First Predictive Optimization Tool for Programmatic Display

    Sep 19, 2013
    Netmining announced industry-first predictive optimization tool for programmatic display, "SPOT". Marketers will benefit from the unique ability to forecast how their campaigns will perform relative to varying budgets, and automatically optimize bids at an individual user-level to drive the most conversions at the lowest ad spend.