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  • We Know Where Apple Stands On Health Data. What About Google?

    Sep 12, 2014
    AdExchanger
    Joseph Lavan, Netmining's Director of Data and Insights, comments on what the industry thinks about Google and health data, "It’s going to be a huge win for marketers if we can make this data actionable; it’s not only going to benefit more targeted one-to-one messaging, it will also help marketers better understand their own verticals."
  • Don't Strand Your Programmatic Team On An Island

    Aug 21, 2014
    MediaPost
    Dean Vegliante, General Manager at Netmining, doesn't want you to Strand Your Programmatic Team On An Island. Via MediaPost he says, " Brands need a specific expert, and they need to be open to listening and learning from their in-house programmatic guru. Those in the ad tech industry might argue that brands are behind the curve in implementing new technologies, but the truth is that nearly all major brands are at the same stage -- recognizing the need to hire someone who can roll up their sleeves and educate on the ins and outs of programmatic."

Press Releases More

  • Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

    Jan 15, 2014
    Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.
  • Netmining Releases Industry-First Predictive Optimization Tool for Programmatic Display

    Sep 19, 2013
    Netmining announced industry-first predictive optimization tool for programmatic display, "SPOT". Marketers will benefit from the unique ability to forecast how their campaigns will perform relative to varying budgets, and automatically optimize bids at an individual user-level to drive the most conversions at the lowest ad spend.