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  • Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting

    Jan 23, 2015
    Mobile Marketer
    Netmining's President, Chris Hansen, is spotlighted in today’s Mobile Marketer's column, “Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting”. Hansen notes that “if marketers are constantly updating and refreshing purchase history data and using that to suppress users who have recently made a purchase, it drastically decreases the chances of [inappropriate retargeting] happening. This should be an industry standard, and not all marketers are there yet.”
  • Enchanted Objects: A Boon For Consumers and Marketers Alike

    Jan 23, 2015
    AdExchanger
    Read Netmining’s latest byline by Chris Hansen in AdExchanger, “Enchanted Objects: A Boon For Consumers and Marketers Alike?” Does the data collected by enchanted objects create added marketing value and opportunities while providing utility for consumers? Find out how enchanted objects could be a data exchange that truly benefits all parties.

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