Events More

News More

  • Why Viewability is Here to Stay

    Sep 23, 2014
    iMedia Connection
    Netmining's own Jon Schwartz, VP of Sales, opines on the hot topic of 'viewability' in this iMedia Connection article, "The best case for viewability is its application for measuring across media channels, both digital and traditional. It means digital is now getting close to a comparable GRP-like metric for a side-by-side comparison with TV."
  • We Know Where Apple Stands On Health Data. What About Google?

    Sep 12, 2014
    AdExchanger
    Joseph Lavan, Netmining's Director of Data and Insights, comments on what the industry thinks about Google and health data, "It’s going to be a huge win for marketers if we can make this data actionable; it’s not only going to benefit more targeted one-to-one messaging, it will also help marketers better understand their own verticals."

Press Releases More

  • Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

    Jan 15, 2014
    Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.
  • Netmining Releases Industry-First Predictive Optimization Tool for Programmatic Display

    Sep 19, 2013
    Netmining announced industry-first predictive optimization tool for programmatic display, "SPOT". Marketers will benefit from the unique ability to forecast how their campaigns will perform relative to varying budgets, and automatically optimize bids at an individual user-level to drive the most conversions at the lowest ad spend.