Netmining's Chris Hansen identifies RTB as the missing link in brand display. Audience targeting through RTB has now become a necessity for marketers to counter the nature of fragmentation and on-demand consumerism to access individual consumers at scale.

MediaPost covers Netmining's recent survey poll on how marketers view programmatic media-buying. Of the 131 agency and client exec responses, Netmining found “engagement metrics” to be the No. 1 criteria driving the programmatic marketplace, cited by 73% of the respondents.

Netmining today announced the integration of its system to the Facebook® Exchange in order to deliver more robust services to their clients and partners. Through the integration, Netmining can combine its proprietary audience scoring, which values an individual customer’s propensity to engage with the marketer, with Facebook inventory.

Netmining announces new alliance with TagMan to boost value and efficiency for Netmining roster of brand and agency clients.