News

  • Enchanted Objects: A Boon For Consumers and Marketers Alike

    Jan 23, 2015
    AdExchanger
    Read Netmining’s latest byline by Chris Hansen in AdExchanger, “Enchanted Objects: A Boon For Consumers and Marketers Alike?” Does the data collected by enchanted objects create added marketing value and opportunities while providing utility for consumers? Find out how enchanted objects could be a data exchange that truly benefits all parties.
  • Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting

    Jan 23, 2015
    Mobile Marketer
    Netmining's President, Chris Hansen, is spotlighted in today’s Mobile Marketer's column, “Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting”. Hansen notes that “if marketers are constantly updating and refreshing purchase history data and using that to suppress users who have recently made a purchase, it drastically decreases the chances of [inappropriate retargeting] happening. This should be an industry standard, and not all marketers are there yet.”
  • A World Without Cookies: Post-Apocalypse Or Better Marketing?

    Jan 13, 2015
    MediaPost
    Read Netmining President Chris Hansen's article on “A World Without Cookies” in today’s MediaPost RTB Insider post. "Mobile Internet consumption and tighter regulations are making the cookie less important, but marketers shouldn’t fear. The post-cookie world isn’t post-apocalyptic. Instead, it’s downright positive."
  • 5 Mobile Developments that Mattered in 2014

    Jan 2, 2015
    Mobile Marketer
    Netmining's Chris Hansen shares his thoughts on the “5 Mobile Developments that Mattered in 2014” via Mobile Marketer. "The year of mobile has finally concluded its multi-year reign and transitioned into a truly cross-device effort.”
  • Popular Industry Concepts Become Industry Standard

    Dec 29, 2014
    Adotas
    Chris Hansen, President of Netmining, shares his 2015 industry predictions. Hansen predicts that newer concepts that have grabbed our attention, like cross-device, viewability and programmatic, will become standard operating procedure.
  • Marketers making mobile moments more personal as investment surges

    Dec 5, 2014
    Mobile Marketer
    Netmining's President, Chris Hansen, comments on the exploding mobile platform in today’s Mobile Marketer article. “The data available and the consumer's understanding of the marketers' capabilities brings a whole new meaning to right place, right time, right message.”
  • Why Viewability is Here to Stay

    Sep 23, 2014
    iMedia Connection
    Netmining's own Jon Schwartz, VP of Sales, opines on the hot topic of 'viewability' in this iMedia Connection article, "The best case for viewability is its application for measuring across media channels, both digital and traditional. It means digital is now getting close to a comparable GRP-like metric for a side-by-side comparison with TV."
  • We Know Where Apple Stands On Health Data. What About Google?

    Sep 12, 2014
    AdExchanger
    Joseph Lavan, Netmining's Director of Data and Insights, comments on what the industry thinks about Google and health data, "It’s going to be a huge win for marketers if we can make this data actionable; it’s not only going to benefit more targeted one-to-one messaging, it will also help marketers better understand their own verticals."
  • Don't Strand Your Programmatic Team On An Island

    Aug 21, 2014
    MediaPost
    Dean Vegliante, General Manager at Netmining, doesn't want you to Strand Your Programmatic Team On An Island. Via MediaPost he says, " Brands need a specific expert, and they need to be open to listening and learning from their in-house programmatic guru. Those in the ad tech industry might argue that brands are behind the curve in implementing new technologies, but the truth is that nearly all major brands are at the same stage -- recognizing the need to hire someone who can roll up their sleeves and educate on the ins and outs of programmatic."
  • What The NBA Champions Can Tell You About Your Programmatic Media Plan

    Jul 22, 2014
    MediaPost
    Netmining's Director of Data and Insights, Joe Lavan, asks what the NBA can teach you about your media plan, "It’s very easy to equate reach and frequency of a media plan to depth on an NBA roster, with the ultimate goal of both being to reduce redundancies. The performance we saw from the Spurs came from the unique nature of their roster, which was able to handle any scenario an opposing team could throw at them. A great media plan requires the same flexibility."