• Bridging the Gap Between On- and Offline Marketing With CRM

    May 8, 2015
    Read Dean Vegliante’s article in today’s MediaPost Online Metrics Insider Newsletter. “CRM can erase any confusion between online and offline marketing, and the combination of both sources should influence and educate the marketing plan for both forms of media.”
  • How Consumers Reacted To Winter Storm Juno

    Feb 16, 2015
    MediaPost covers Netmining's Infographic on how consumers reacted to storm Juno. Netmining noted that weather Web sites saw a three times increase in impressions from U.S. users during the storm, and New York consumers visited weather Web sites five times more often.
  • Netmining, TVTY Sync Digital Ads With Super Bowl Spots

    Jan 30, 2015
    MediaPost covers Netmining, TVTY and marketing agency PMG’s Moment Marketing Platform partnership in a Real-Time Daily article. The two have partnered with PMG to sync digital ads with TV spots in real-time. "As we continue to see the media landscape converge, we are always looking for ways to reengage our consumers. This partnership helps to close the gap between screens."
  • Enchanted Objects: A Boon For Consumers and Marketers Alike

    Jan 23, 2015
    Read Netmining’s latest byline by Chris Hansen in AdExchanger, “Enchanted Objects: A Boon For Consumers and Marketers Alike?” Does the data collected by enchanted objects create added marketing value and opportunities while providing utility for consumers? Find out how enchanted objects could be a data exchange that truly benefits all parties.
  • Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting

    Jan 23, 2015
    Mobile Marketer
    Netmining's President, Chris Hansen, is spotlighted in today’s Mobile Marketer's column, “Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting”. Hansen notes that “if marketers are constantly updating and refreshing purchase history data and using that to suppress users who have recently made a purchase, it drastically decreases the chances of [inappropriate retargeting] happening. This should be an industry standard, and not all marketers are there yet.”
  • A World Without Cookies: Post-Apocalypse Or Better Marketing?

    Jan 13, 2015
    Read Netmining President Chris Hansen's article on “A World Without Cookies” in today’s MediaPost RTB Insider post. "Mobile Internet consumption and tighter regulations are making the cookie less important, but marketers shouldn’t fear. The post-cookie world isn’t post-apocalyptic. Instead, it’s downright positive."
  • 5 Mobile Developments that Mattered in 2014

    Jan 2, 2015
    Mobile Marketer
    Netmining's Chris Hansen shares his thoughts on the “5 Mobile Developments that Mattered in 2014” via Mobile Marketer. "The year of mobile has finally concluded its multi-year reign and transitioned into a truly cross-device effort.”
  • Popular Industry Concepts Become Industry Standard

    Dec 29, 2014
    Chris Hansen, President of Netmining, shares his 2015 industry predictions. Hansen predicts that newer concepts that have grabbed our attention, like cross-device, viewability and programmatic, will become standard operating procedure.
  • Marketers making mobile moments more personal as investment surges

    Dec 5, 2014
    Mobile Marketer
    Netmining's President, Chris Hansen, comments on the exploding mobile platform in today’s Mobile Marketer article. “The data available and the consumer's understanding of the marketers' capabilities brings a whole new meaning to right place, right time, right message.”
  • Why Viewability is Here to Stay

    Sep 23, 2014
    iMedia Connection
    Netmining's own Jon Schwartz, VP of Sales, opines on the hot topic of 'viewability' in this iMedia Connection article, "The best case for viewability is its application for measuring across media channels, both digital and traditional. It means digital is now getting close to a comparable GRP-like metric for a side-by-side comparison with TV."