News

  • You Don't Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers

    May 29, 2015
    AdAge
    Marketers, are you waiting for beacon tech? There's no need. Netmining's Chris Hansen reiterates the value of leveraging mobile data for the physical context now. "Marketers don't have to wait for beacons to mature to realize their full promise of offline-to-online marketing. It's possible to leverage very similar strategies right now using mobile as a proxy to tie offline information back to mobile and desktop ad serving."
  • How Data-Driven Storytelling Helps Brands in The Long Run

    May 26, 2015
    The Drum
    Jon Schwartz, Vice President of Sales at Netmining, discusses how data can be used to drive brand advocacy and strong creative executions. " With the endless creative possibilities in digital, brands should use the same dynamic creative capabilities to deliver a unique sequence of messages, which tells a story about the brand and brings the consumer from the awareness stage through consideration, preference, purchase and, ultimately, advocacy."
  • Netmining Partners With Moat For Analytics

    May 26, 2015
    MediaPost
    MediaPost covers Netmining and Moat's new partnership in a Real-Time Daily article. This integration allows Netmining clients to look at viewable impressions, in-view time, engagement metrics and more, per a release. “We have found that more of our clients are looking for a deeper view on their metrics -- specifically engagement metrics beyond the click.”
  • Bridging the Gap Between On- and Offline Marketing With CRM

    May 8, 2015
    MediaPost
    Read Dean Vegliante’s article in today’s MediaPost Online Metrics Insider Newsletter. “CRM can erase any confusion between online and offline marketing, and the combination of both sources should influence and educate the marketing plan for both forms of media.”
  • How Consumers Reacted To Winter Storm Juno

    Feb 16, 2015
    MediaPost
    MediaPost covers Netmining's Infographic on how consumers reacted to storm Juno. Netmining noted that weather Web sites saw a three times increase in impressions from U.S. users during the storm, and New York consumers visited weather Web sites five times more often.
  • Netmining, TVTY Sync Digital Ads With Super Bowl Spots

    Jan 30, 2015
    MediaPost
    MediaPost covers Netmining, TVTY and marketing agency PMG’s Moment Marketing Platform partnership in a Real-Time Daily article. The two have partnered with PMG to sync digital ads with TV spots in real-time. "As we continue to see the media landscape converge, we are always looking for ways to reengage our consumers. This partnership helps to close the gap between screens."
  • Enchanted Objects: A Boon For Consumers and Marketers Alike

    Jan 23, 2015
    AdExchanger
    Read Netmining’s latest byline by Chris Hansen in AdExchanger, “Enchanted Objects: A Boon For Consumers and Marketers Alike?” Does the data collected by enchanted objects create added marketing value and opportunities while providing utility for consumers? Find out how enchanted objects could be a data exchange that truly benefits all parties.
  • Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting

    Jan 23, 2015
    Mobile Marketer
    Netmining's President, Chris Hansen, is spotlighted in today’s Mobile Marketer's column, “Marketers face heartbreak by spoiling Valentine’s Day surprises with retargeting”. Hansen notes that “if marketers are constantly updating and refreshing purchase history data and using that to suppress users who have recently made a purchase, it drastically decreases the chances of [inappropriate retargeting] happening. This should be an industry standard, and not all marketers are there yet.”
  • A World Without Cookies: Post-Apocalypse Or Better Marketing?

    Jan 13, 2015
    MediaPost
    Read Netmining President Chris Hansen's article on “A World Without Cookies” in today’s MediaPost RTB Insider post. "Mobile Internet consumption and tighter regulations are making the cookie less important, but marketers shouldn’t fear. The post-cookie world isn’t post-apocalyptic. Instead, it’s downright positive."
  • 5 Mobile Developments that Mattered in 2014

    Jan 2, 2015
    Mobile Marketer
    Netmining's Chris Hansen shares his thoughts on the “5 Mobile Developments that Mattered in 2014” via Mobile Marketer. "The year of mobile has finally concluded its multi-year reign and transitioned into a truly cross-device effort.”