News

  • What M&A Means For Programmatic Marketers

    Apr 17, 2014
    MediaPost
    Dean Vegliante, Netmining’s General Manager, provides an insightful look at how the ad tech space is being molded by the increased number of prevalent mergers and acquisitions. Particularly for marketers, what they should be looking out for in the 3 different M&A scenarios.
  • Mobile: Still A Pain Point For The Buy Side

    Mar 27, 2014
    AdExchanger
    Netmining President Chris Hansen discusses how mobile shouldn’t be a pain for the buy side, “Mobile can no longer be a pain point. Agencies need to rethink mobile’s place in the media planning process, and invest in the right suppliers and systems to service this part of the mix.” The industry, as a whole, needs to recognize mobile not as a silo or singular tactic, “but a distribution channel that can unify an entire marketing plan.”
  • Are Marketers Ready For The Age Of 'Peak Cookie'?

    Mar 18, 2014
    MediaPost
    Will Doherty talks about how cookies have possibly reached their “peak” in this comparison to peak oil, and what marketers can do to prepare for new ways to target audiences.
  • The importance of people in programmatic

    Mar 4, 2014
    iMedia Connection
    Jon Schwartz, Netmining's VP of Sales, tells us that although programmatic is very much about machine learning, we still need the human touch in our industry to truly see the best results.
  • Forget CMOs -- Digital's Super Bowl Budgets Are Held By The CFO

    Feb 24, 2014
    MediaPost
    Netmining's Director of Business Development, Will Doherty, talks about how important programmatic ad buys can be in the post-Superbowl advertising world. Check out this month's RTB column.
  • Ad Tech Progress Requires Drastic Shift In Agency Priorities

    Jan 30, 2014
    MediaPost
    Will Doherty, Netmining's Director of Business Development, shares his thoughts on how agency priorities should shift in a world of ad tech. Keep a lookout for more insights from Doherty, MediaPost's newest RTB Insider columnist.
  • Consumer Appliance Marketers Are Becoming the Next Data Warehouses

    Jan 17, 2014
    AdAge
    Netmining’s Chris Hansen talks about how the “Internet of Things”, or connected devices, are going to provide brand marketers with a new outlet to reach consumers through hyper specific data points. “It's impossible to deny the immense value of such data, which has not been available before”, Hansen says. “But with great data comes great responsibility. Any appliance-driven data economy must be based on opt-in by the consumer. Consumers need to get real value out of sharing their data, so the onus is on the marketer to reciprocate.”
  • Real-Time Analytics Are In (And It Might Keep You From Being Out)

    Jan 15, 2014
    MediaPost
    MediaPost covers Netmining's Dynamic Insights dashboard for online marketers. The new platform aggregates and summarizes advertiser display data into clear insights that are actionable at a glance.
  • There's No Such Thing As Bad Data

    Dec 31, 2013
    MediaPost
    Netmining’s Director of Data and Insights, Joe Lavan, informs us that there isn’t really such a thing as bad data, as long as we can use those numbers as a learning tool for the next campaign. Click the link to read more of this insightful article.
  • It's Time to Bring Data Scientists on Sales Calls

    Dec 30, 2013
    AdAge
    Should you start bringing your data scientist on sales calls? In this new world of data-driven advertising, nerds rule and are becoming Mr. Cool. Read what Netmining’s President Chris Hansen has to say about the shift in this AdAge article. Shout out to Danny Hellman for the fun illustration.