News

  • 5 Mobile Developments that Mattered in 2014

    Jan 2, 2015
    Mobile Marketer
    Netmining's Chris Hansen shares his thoughts on the “5 Mobile Developments that Mattered in 2014” via Mobile Marketer. "The year of mobile has finally concluded its multi-year reign and transitioned into a truly cross-device effort.”
  • Popular Industry Concepts Become Industry Standard

    Dec 29, 2014
    Adotas
    Chris Hansen, President of Netmining, shares his 2015 industry predictions. Hansen predicts that newer concepts that have grabbed our attention, like cross-device, viewability and programmatic, will become standard operating procedure.
  • Marketers making mobile moments more personal as investment surges

    Dec 5, 2014
    Mobile Marketer
    Netmining's President, Chris Hansen, comments on the exploding mobile platform in today’s Mobile Marketer article. “The data available and the consumer's understanding of the marketers' capabilities brings a whole new meaning to right place, right time, right message.”
  • Why Viewability is Here to Stay

    Sep 23, 2014
    iMedia Connection
    Netmining's own Jon Schwartz, VP of Sales, opines on the hot topic of 'viewability' in this iMedia Connection article, "The best case for viewability is its application for measuring across media channels, both digital and traditional. It means digital is now getting close to a comparable GRP-like metric for a side-by-side comparison with TV."
  • We Know Where Apple Stands On Health Data. What About Google?

    Sep 12, 2014
    AdExchanger
    Joseph Lavan, Netmining's Director of Data and Insights, comments on what the industry thinks about Google and health data, "It’s going to be a huge win for marketers if we can make this data actionable; it’s not only going to benefit more targeted one-to-one messaging, it will also help marketers better understand their own verticals."
  • Don't Strand Your Programmatic Team On An Island

    Aug 21, 2014
    MediaPost
    Dean Vegliante, General Manager at Netmining, doesn't want you to Strand Your Programmatic Team On An Island. Via MediaPost he says, " Brands need a specific expert, and they need to be open to listening and learning from their in-house programmatic guru. Those in the ad tech industry might argue that brands are behind the curve in implementing new technologies, but the truth is that nearly all major brands are at the same stage -- recognizing the need to hire someone who can roll up their sleeves and educate on the ins and outs of programmatic."
  • What The NBA Champions Can Tell You About Your Programmatic Media Plan

    Jul 22, 2014
    MediaPost
    Netmining's Director of Data and Insights, Joe Lavan, asks what the NBA can teach you about your media plan, "It’s very easy to equate reach and frequency of a media plan to depth on an NBA roster, with the ultimate goal of both being to reduce redundancies. The performance we saw from the Spurs came from the unique nature of their roster, which was able to handle any scenario an opposing team could throw at them. A great media plan requires the same flexibility."
  • Data Visualization Can Unlock Digital’s Advertising Confusion

    Jul 16, 2014
    Adotas
    More great insight today from Netmining President Chris Hansen, this time explaining how data visualization might help you make the most of your ad data, "A clean interface that agencies and marketers use to understand online advertising is bound to drive a major uptick in digital spending. Campaign management is about acting on information, and information is easiest to understand when it’s visualized.".
  • Why Offline Data Is Key To Online Data Segmentation

    Jul 15, 2014
    MediaPost
    Netmining President Chris Hansen delves into the online/offline conversation in this piece from MediaPost, "not all data segments are created equal. If online marketers and data companies keep trying to plug in the same segments, campaign after campaign, they will see diminishing returns. Targeting the same mom or auto intender segments doesn’t do much good. Marketers need some outside-the-box thinking to uncover new data segments, and the secret may lie in offline marketing tactics."
  • Hyper-local Data: Programmatic Game-Changer, And Not Just For Mobile

    Jun 23, 2014
    MediaPost
    Dean Vegliante, Netmining’s General Manager, talks about how programmatic and hyper-local data may not just be for mobile, “So much of the hyper-local storyline to date has focused on mobile due to the nature of device mobility. But that’s only one example of how this data can be leveraged. It’s entirely possible to target on a hyper-local level in traditional ways, and it’s these executions that will make hyper-local a pillar of online advertising in the near future.”