Netmining Audience Network Broadens Global Reach with European Expansion

Company Hires Industry Veteran Tom Van Halteren to Lead European Expansion Efforts

NEW YORK, NY AND BRUSSELS, BELGIUM – June 30, 2010 – Netmining, a leading provider of audience targeting solutions, today announced the expansion of its Netmining Audience Network into Europe, enabling European companies to leverage Netmining’s industry-leading audience targeting network to more effectively reach their customers online. The announcement marks the first wave of expansion into the European market by the Netmining Audience Network, with further growth forthcoming in the UK and Germany. Since its launch eight months ago, more than 100 U.S. marketers have utilized the Netmining Audience Network for high performing remarketing and customized audience targeting campaigns.

Leading Netmining’s European expansion efforts is Sales Director Tom Van Halteren, a 10-year veteran in the online media space with a proven track record of building and expanding relationships with leading marketers across Europe.

"Our Audience Network has enjoyed tremendous success in the United States, and we’re confident that Tom’s leadership will help fuel similar growth in Europe," said Toon Vanparys, CEO of Netmining. "Tom is a seasoned online advertising professional with experience in building relationships and blazing new trails in the digital space. We’re excited to welcome him to our growing team."

Van Halteren has worked for some of the largest online portals in the Netherlands, forging strong relationships with leading advertisers and online publishers across Europe. Prior to joining Netmining, he served as a business consultant to several large online portals, with a focus on increasing sales and establishing strategic partnerships to cultivate their businesses.

"Netmining’s innovative audience profiling technology is unmatched in the industry, and now we’re giving European companies the same tools and ability to successfully reach their online audiences that American companies have experienced over the last eight months," said Van Halteren. "I’m thrilled to be joining the Netmining team at a time when the entre advertising industry is shifting towards better audience targeting through sophisticated technologies and data mining, and I’m eager to provide value to a company that is at the forefront of this trend."

The expansion of the Netmining Audience Network to Europe marks a return to the company’s origins. Netmining was founded in Brussels more than a decade ago and quickly emerged as the top provider of on-site optimization and lead-generation technology for marketers such as Audi, BMW, Danone and Philips. In October 2009, Netmining built its Audience Network in the United States, powered by the same sophisticated profiling and optimization technology that propelled the company’s success in Europe