Netmining Extends Audience Targeting Capabilities to Video Ads
Reckitt Benckiser first video advertiser to use video targeting on the network
Company expanding quickly, reports 50% growth in customer base over past six months and 95% customer retention
New York, NY – September 22, 2010—Netmining, a leading provider of audience targeting solutions, today announced it has extended its targeting capabilities to include video. Reckitt Benckiser is the first advertiser to utilize Netmining’s audience targeting capabilities for video—the global CPG company worked directly with Netmining to develop and refine the solution.
“As video becomes more integrated into the online environment, we’ve pushed boundaries to connect with consumers using a more interactive medium and leveraged it throughout our advertising strategy,” said Shawn Gasparini, Manager of Digital Marketing for Reckitt Benckiser North America. “Online video is particularly effective for our CPG brands as it allows us to not only engage with our audience through unique creative, but do so in conjunction with our offline buys. Netmining has helped us identify innovative ways to use video and targeting capabilities by intimately understanding what’s needed from a brand perspective.”
Netmining’s audience targeting solutions increase conversions and revenue generated from display, email and a marketer's website. The company’s real-time profiling engine understands individuals’ interests and buying propensity, and enables brands to deliver highly relevant and personalized interactions across the entire customer lifecycle. By leveraging Netmining's scoring and audience profiling capabilities in video placements, brands can further tie traditional marketing efforts to online initiatives, reaching consumers with increasingly interactive creative through video.
“We've seen an escalating demand for better audience targeting within video as it becomes a more important part of the marketing mix,” said Dean Vegliante, General Manager at Netmining. “With the addition of video to our audience and retargeting solutions, marketers can now take advantage of Netmining’s proprietary engine and deep insights to maximize their video advertising efforts. Since the introduction of Netmining to the U.S. market almost a year ago, we’ve seen significant customer growth and unparalleled retention rates, fueled by the performance of our solutions as well as our continual commitment to innovation."
The new capabilities come on the heels of impressive company growth, as Netmining has seen a 50 percent increase in its customer base over the last six months, with a 95 percent customer retention rate. In addition to Reckitt Benckiser, other Netmining advertisers include Audi, Lord & Taylor, Jones Apparel Group, Borders, Red Roof Inn and some of the world’s largest digital advertising agencies such as Mindshare, OMD and Zenith Optimedia.