LAST UPDATED: June 13, 2014

In the course of providing services to our customers, we, Netmining LLC, may collect, use and disclose information, and we want you to be familiar with how we collect, use and disclose information through our Netmining behavioral advertising services ("Behavioral Advertising Services”), and the analytics services we provide on behalf of our clients ("Analytics Services”). Behavioral Advertising Services and Analytics Services are collectively, the "Services". This Privacy Policy does not address the collection, use or disclosure of information by any other means; if you wish to understand our practices with respect to information we collect via our website, please review our Netmining General Privacy Policy. We reserve the right to change this Privacy Policy. You can determine when this Privacy Policy was last revised by referring to the "LAST UPDATED" legend at the top of this page.

Netmining is a member of the Network Advertising Initiative (“NAI”), which is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Netmining complies with the NAI Code as well as the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (“DAA”) and the Digital Advertising Alliance Canada (“DAAC”).

Behavioral Advertising Services: We operate an advertising network that helps advertisers customize, target and report on the advertisements we serve on their behalf across our network of third party websites and mobile applications. While delivering these ads across third party websites and mobile applications, we collect information about the sites that you and others may visit, and the searches that you and others may conduct while online in order to serve advertisements that we believe are more relevant to your interests. We also work with third-party data companies that help us tailor these ads. If you want to opt-out from having your web surfing information used for our Behavioral Advertising Services, please visit the section of this policy entitled "Opt-out Choice" located below.

Analytics Services. We also provide many of our customers with the Analytics Services, which help them customize your experience when you visit their website. Because we undertake these activities for our customers, you should also consult our customers' privacy policies to learn more about their practices.

Non-Personal Information is information that does not reveal your specific identity. We and our third party service providers may collect Non-Personal Information from you in the course of providing the Services to our customers, including by placing cookies and using "pixel tags,” "web beacons” or "clear GIFs” as follows:

Our Behavioral Advertising Services allow our advertisers to show you advertisements that are selected for you based on your past behavior throughout the websites and mobile applications participating in our ad network. When you use one of the third-party mobile applications or visit a web page on one of the third-party websites on our network, we will serve advertisements that are tailored to your interests based upon information stored in our systems. We also collect data that allows us to infer that two devices (e.g., a laptop computer and a mobile phone) are likely to be part of the same household. We collect information about your web activities every time you visit one of the websites on our network, such as the URLs you visit, your browser type, your operating system, the date and time of your request and the duration of your visit to each page. As discussed above, when we provide Analytics Services to our customers, we also collect information about your activities on our customers' websites.

IP Addresses. Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever we serve an advertisement on our network of websites. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites. We use IP addresses for purposes such as guessing your geographic location, providing our customers with geographic-specific reporting, helping diagnose server problems, and administering the Services. Please note that we treat IP Addresses, server log files, computer IDs and related information as Non-Personal Information, except where we are required to do otherwise under applicable law.

Personal Information is information that identifies you as an individual, such as your name, email address, postal address, telephone number and/or fax number. We do not collect Personal Information through the Services.

Security. We use reasonable organizational, technical and administrative measures to protect the information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.

Opt-Out Choice Mechanism. You can opt-out of our Behavioral Advertising Services as follows:

  • You can visit and follow the instructions.
  • You can visit the self-regulatory program opt-out pages at or for the U.S., and for Canada. If you select the "opt out" button there for Netmining, we will delete your existing or online behavioral advertising cookie(s) and try to place a new cookie that instructs us not to track your future activities for the purposes of serving online behavioral advertising when we detect that cookie. If your browsers are configured to reject cookies when you visit our opt-out page, we cannot set our no-track cookie. Also, if you subsequently erase your cookies, use a different computer or change web browsers, you will need to opt-out again.
  • Many of the advertisements we deliver via the Services will contain the advertising option Icon, a symbol that we license from the Digital Advertising Alliance. If you click onto the advertising option icon, you will see more information about behavioral advertising, including a mechanism that enables you to opt-out from Netmining and other DAA member companies.

Note: to the extent we and our affiliates and business partners recognize each other's online behavioral advertising cookies, then opting out of either our Behavioral Advertising Services or their services may act as an opt-out of all services that recognize that cookie. However, that is not always the case. You can find out more information about other companies that provide opt-outs by visiting, or

Do Not Track. The World Wide Web Consortium (W3C) is attempting to develop a Do Not Track (DNT) standard. Currently, the standards regarding the DNT signals and appropriate responses are not defined. Accordingly, we do not assign a meaning to DNT signals.

Sensitive Data. We do not create nor use any sensitive data segments as part of our Behavioral Advertising Services. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by Netmining pursuant to our Behavioral Advertising Services, we will provide some examples of them here. For example, we may use health related segments such as "allergy sufferer” or "interest in Cold & Flu remedies." For a more complete list of potentially sensitive health segments, please click here.

While we don't consider any of our data segments to be sensitive, we think it's important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions. We do not use any data segments to determine credit worthiness, for insurance underwriting or similar purposes.

Children under 13. Netmining adheres to the Children’s Online Privacy Protection Act. We do not create nor use any segments of children under 13 as part of our Behavioral Advertising Services.

Retention Period. We seek to expire any online behavioral advertising cookies we place on your computer six (6) months after you last visit a site on our advertising network. Customers participating in our analytics Services can each individually determine how long we retain server logs associated with their websites, so please check their privacy policies for more information. If an Analytics Services customer does not specify a retention time, we seek to keep that customer's customization-related server logs for no more than six (6) months. We seek to retain our other server logs related to our Behavioral Advertising Services for no more than six (6) months.

Further, we may disclose information to an affiliate or other third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).

Finally, we may disclose information as we believe to be appropriate: (a) under applicable law including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain.

Safe Harbor Privacy Principles. We comply with the U.S.-EU Safe Harbor Framework and the U.S. Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personally identifiable information from European Union member countries. We have certified that Netmining adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

Contacting Us. If you have any questions regarding this Privacy Policy, please contact us by email at, or please write to the following address:

Netmining LLC
200 Park Avenue, 27th Floor
New York, NY 10166

Please note that email communications will not necessarily be secure; accordingly you should not include credit card information in your email correspondence with us.

Enforcement. Netmining is a member of the Network Advertising Initiative, which is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards ( Netmining also complies with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA) ( and the OBA code as managed by the Digital Advertising Alliance Canada (DAAC).

We encourage interested persons to raise any concerns using the contact information provided above and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information.

Privacy Complaints by European Union and Swiss Citizens. In compliance with the U.S.–EU and U.S-Swiss Safe Harbor Principles, Netmining commits to resolve complaints about your privacy and our collection or use of your Personal Information. European Union and Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Netmining at

Netmining has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by the Privacy Officer at Netmining, please visit the BBB EU SAFE HARBOR web site at for more information and to file a complaint:

Council of Better Business Bureaus, Inc.
BBB EU Safe Harbor
3033 Wilson Boulevard, Suite 600
Arlington, VA 22201