Contextual Targeting delivers relevant real-time messaging to your target audience based on the content they have viewed or keywords they searched. We score the content of each page your consumers visit by analyzing the keyword density based on your target keyword list, as well as the pattern profile of web pages. This allows us to determine the most effective alignment for your marketing message.
- Apply your search findings to your display campaign by leveraging your best-performing keywords to target effectively against desired content. Or avoid specific placements through negative keyword targeting.
- Customize targeting to reach your niche audiences.
- Deliver your ad message on premium brand safe and relevant content to drive qualified new customers to your website.
- Utilize contextual targeting both domestically and internationally with Netmining's language versatility and global inventory.
Contact us to learn more about Netmining’s Contextual Targeting capabilities.