HitsIntoContent

Offer more relevant content by combining real-time profile with historical visitor info

What HitsIntoContent does

By observing in real time the online behavior of your website visitors and so building the appropriate profiles, HitsIntoContent  determines which of your products or services interest each of the visitors. Based upon this observation HitsIntoContent will offer personalised, relevant ads, banners and content to the visitor.

For example, a visitor comes to a telecom company’s website to inquire about tariffs or to change profile information (his “declared” interest), but spends a lot of time looking at the pages dedicated to the new digital television set-top boxes (his “undeclared” interest). The Netmining behavioral engine will therefore continue showing content relating to set-top boxes alongside with content related to tariffs.

Features and benefits

HitsIntoContent improves the online experience of your website’s visitors by driving personalized, relevant content towards them. They will find what they need easier and stay on the website longer.

Your CRM data can be integrated to improve performance of HitsIntoContent, and historical information about a person’s visits can be used to better determine his interests.

At the same time, the profiles built by HitsIntoContent during a person’s visit to your website can be exported into your CRM system. HitsIntoLead and HitsIntoContent combined will give you an unrivaled solution to increase online conversion and to deliver true online ROI.