HitsIntoLeads
Boost your website ROI through proactive dialogue with high potential sales leads
What HitsIntoLeads does
HitsIntoLeads acts like a salesperson in a bricks-and-mortar store: it observes the behavior of visitors and leaves them alone so long as they are just browsing the shelves. However, the moment one visitor demonstrates strong interest in buying a particular product (purchase intent), HitsIntoLeads triggers an interaction. This interaction – a conversion event – opens a dialogue with the visitor.
The interaction can take on different forms: an invitation to leave contact details, a special offer, a chat box… The interaction can vary based on:
- the channel used,
- stage in the sales process,
- visitors’ intention to buy,
- visitors’ openness to positive interaction,
- the level of product interest.
For the majority of our clients, the HitsIntoLeads is linked to the interaction tools that are already available in the company: from a call center to an online registration engine.
Features and benefits
HitsIntoLeads improves ROI of your website and marketing investment by closing the consideration gap between online visitors and online/offline clients. By introducing the right interaction at the right moment, it dramatically increases lead conversion on your website.
Some examples
- For an Italian automotive manufacturer, the number of web leads (leads originating from the website) increased 11 times
- For a major IT brand, for every 1 USD invested in Netmining, over USD 250 in the sales pipeline are now generated
